Privacy Policy

Equifeed Privacy Policy

Effective Date: 23-03-26

1. Introduction

Equifeed ("we," "our," or "us") is committed to protecting your privacy. This policy explains how we collect, use, and share your personal data when you use the Equifeed mobile application. 

2. Data We Collect

As a free app supported by advertising, we collect certain information to function and show relevant ads:

• Device Identifiers: IP address, advertising ID (e.g., Google Advertising ID or Apple IDFA), and device type.

• Usage Data: Information on how you interact with the app, such as pages viewed and time spent.

• Location Data: General location information (e.g., city or region) derived from your IP address to provide relevant local content or ads. 

3. How We Use Your Data

We process your data based on the following legal grounds: 

• Consent: For serving personalised advertisements through Google.

• Legitimate Interests: To improve app performance, monitor for bugs, and ensure security.

• Contractual Necessity: To provide the core features of the app you have downloaded.

4. Third-Party Advertising (Google AdMob)

We use Google AdMob to display advertisements. 

• Google and its partners may use cookies or unique identifiers to serve ads based on your visit to this app and other sites.

• Personalised Ads: If you provide consent, Google will use your data to show ads tailored to your interests.

• Non-Personalised Ads: If you do not consent, you will still see ads, but they will be less relevant to you and based on the context of the app rather than your past behaviour. 

5. Your Rights (GDPR)

Under UK and Irish law, you have specific rights regarding your data: 

• Access: Request a copy of the data we hold about you.

• Rectification: Correct any inaccurate information.

• Erasure: Request that we delete your personal data.

• Withdraw Consent: You can change your ad preferences or withdraw consent at any time via the app's settings or your device's privacy settings. 

6. Data Retention

We retain personal data only for as long as necessary to provide our services and comply with legal obligations. 

7. International Transfers

Since we use Google services, your data may be transferred to and processed in countries outside the UK and EEA, such as the United States. We ensure these transfers are protected by standard contractual clauses or other legal safeguards.

8. Children’s Privacy

Equifeed is not intended for children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal data from children. 

9. Contact Us

If you have any questions or wish to exercise your rights, please contact us at: Equifeed1978@gmail.com